Testimonials

“Finally—a book that demystifies the complex world of multivariate testing and Taguchi Optimization.

Chock full of real world examples, Miller’s book is to the point with deep insight that goes straight to the bottom line. If you’re looking to increase conversion, this one should be on your shelf.”

“I was finally able to sit down and read your masterpiece on testing. Well done! Your handbook is clear, concise, and to the point. It made me realize that I've probably left hundreds of thousands of dollars on the table over the last three years by not implementing your sage advice on my affiliate sites.

I learned 10x more about testing after one hour of reading your book, than I have in the last 5 years of reading articles, forums, and whitepapers about the subject. The real-world examples, tables, and charts you provide really helped drive home the most important points about testing.

Your book has motivated me and taught me how to put together a solid action plan for testing. My only regret is that I didn't have this information three years ago!”

“This is the best information that I could find about testing and tracking on the internet.

If you really want to know how to do online testing and tracking the right way. This is the document for you.

Scott Miller is the authority for online testing and tracking. The information here is documented by actual testing, useable and will have a positve effect on your online marketing effort.

Scott has a strong practical background in direct response using online media. And even more importantly he can design state-of-the-art tools that answer the most pressing concerns for any business that is running by statistics. Having worked with Scott directly for the last few years, we have supervised experiments from just about every type of business and he is sharing these valuable insights in this book.

No fluff, no hype – just good solid information that you can use today to improve your conversions and profits. Get your hands on this “online conversions user manual” today. Remember the truth is in the numbers.

“Scott Miller is an expert on Multivariate Testing.

“Scott Miller has forgotten more about Site testing than I'll ever know. His easy to understand 1-2-3 approach to this advanced technique is a massive cost-saver for anyone!

“Scott is a thought leader in the area of Split Testing and Taguchi Multivariant testing, with a wide variety of experience.