About Scott Miller

Scott Miller is the CEO and Founder of Vertster.com, a leading provider of multivariate and split testing solutions. He has been running conversion experiments since 1999 and has been directly involved in the completion of thousands of experiments for companies such as Video Professor, NEC, Trails.com, Marketing Experiments.com, The New York Times, Blue Lithium, eDiets, eNom.com, WL Gore, and others.

In the previous year alone, Scott has overseen the completion of over 2500 experiments. Much of the content in this book is based on this experience and that gained through 6 years of running conversion optimizations.

Scott is a regular speaker at the leading online marketing conference series Search Engine Strategies, and has been a guest speaker and contributor to MarketingExperiments.com Journal and seminar series. In addition he is credited with working directly with the Marketing Experiments staff to accomplish several effective multivariate experiments, and provided extensive expertise for their upcoming Multivariate certification course. He is also on the editorial staff of one of the largest circulation e-zines about online marketing, "Web Marketing Today."